Does it Matter How Art Is Created?

AI has permeated every facet of life, business, and art. And there is no turning back. Every industry and business uses AI, whether it’s for analytics intelligence, coding, content drafts, or graphic design. Many mixed media artists and musicians use AI to stretch the boundaries of creativity and what is humanly possible.  

Adventurous musicians and producers like Paul McCartney and Timbaland are incorporating AI into their creative process in experimental ways, using it to generate new sounds, melodies, and harmonies that go beyond traditional composition. I know several artists who use AI in their art, guided by their creative input, and honest in their approach and source. Let’s not forget that some of our favorite movies come to life with CGIs and AI.  

The conversation around AI-enhanced art - for advertising and personal joy – is tricky. On one hand, AI is emerging as a new art form, and on the other, it’s not human or emotionally conscious. Not to mention taking work away from artists and makers. 

There has been chatter about source “marking” art and advertising that is created or enhanced with AI to assure honesty and legitimacy. This would let consumers know how the creative was made.   

Would you want to read a novel, listen to music, see a commercial, or embrace art that was created by machine-learned intelligence? Could we tell the difference? Do we care if it is good for our sensibility? The answers from my circle are mixed. While most people want to know how their art is contrived, many don’t care if it’s cooler, cheaper, faster, or bolder.  

As a long-time writer and artist, AI can feel like the competition taking work away from creative humans. As a business partner, AI can drive creative velocity and efficiency. 

AI is here to stay, so we need to work with it creatively, strategically, and honestly. Artificial Intelligence cannot exist without human creativity, but it can help us bridge the gaps in our capabilities. The output is only as good as the input.  

So, I ask you: Do you want to know where your art comes from? Should AI get the credit?  

About The Shed Creative 

The Shed Creative is an innovative creative agency, offering end-to-end graphic design and content services for a variety of industries, from hospitality and food brands to education and the environment.  Led by marketing and design renegades, The Shed offers a range of capabilities, including branding, digital and print advertising, and website development, powered by a unique Creative-as-a-Service membership plan. With our CaaS model and collaboration platform, The Workbench, The Shed is your agency or business partner to energize your output and help you stay relevant in a fast-moving world. 

The Shed Creative has a very integrative process, which blends human creativity and strategic thinking with AI tools. Our work is human conceived, edited, and personalized for your brand style and message and we take pride in our quality, integrity, and authenticity. 

For more information on our services or to schedule a demo of The Shed Workbench, contact Mike Speiran, Head of Business Development, at mike@theshedcreative.com.